Chemical engineering, dealing with the loss of a loved one, finding out what my girlfriend wants to eat, and marketing to Generation Z (Gen Z). All are examples of things that are universally accepted as hard to do. …

And how sports teams can learn from them — “You are watching someone else play video games? You’ve entered new dimensions of nerdliness.” A small wave of shame trickles down my spine as my dad shuts the door and leaves the room. I whisper whatever 2011’s version of “boomer” might have been and eat another pringle. Despite this shame…

Turn casuals into brand advocates with 5 strategies — “We work in 1-week sprints and all of our marketing and execution revolves around game-day,” remarked a very reputable head of marketing in the Bundesliga. Just thinking of having to rinse and repeat every week as your next opponent gets thrown on the docket made me want to have a…

I’d like to take you back to a not-so-missed time. The year is 2003. You want to become the next big writer for a major media conglomerate. We will call it the Los Angeles Thymes. A major paper focused on Thyme and similar herbs. For weeks, you have been pitching…

When the NFL season is dialed in, my Sundays are reserved for anxiety, stress, chips and guacamole, and endless rants at my wife who has learned to just let me fizzle out. While I do love football and have a primary interest in seeing the Rams succeed — the anxiety…

This episode of the Liquidicast, hosted by Ron, Thomas, and Jonas, is centered around the idea of interoperability, regulatory hurdles, and a few other topics within the attention economy in web3. From around the 8-minute mark, we get into NFT regulations and a chat about securities. …

This episode of the Liquidicast features Thomas, Ron, and our guest Smit Bajaj, a thought leader, and writer who sits at the intersection of sports and web3. In this episode, we dive into themes ranging from NBA Top Shot, NFTs, DAOs, and fantasy sports to web3 consulting for sports brands. …

An exciting new project emerges using Unyfy — I attended a German garden party a few weekends ago here in Stuttgart where I live and learned an interesting lesson on the gravity of sports fandom here in Germany. As an American ex-pat in Germany, I always heard of how much people love their sports. However, I was very…

This episode of the Liquidicast, hosted by Ron, Thomas, and Jonas, covers some exciting topics related to live sports and web3 like redeemable NFTs, live event NFTs, and the concept of gamification within live sports and digital. We are sorry for the long pause between uploads but we are getting…