Published in Liquiditeam·PinnedThe Utility NFT Classification GuideDefining a classification structure for utility NFTs — or NFTs 2.0 — A while ago, I interviewed John Haegele, a sports media veteran who carries an impressive resume from his time at the NFL,broadcast.com with Mark Cuban, Yahoo! Sports, and a bevy of consulting and advisory roles. What started as an interesting trip down memory lane within sports and sports broadcasting, turned…Blockchain7 min readBlockchain7 min read
Published in Liquiditeam·PinnedThe Gen Z Sports Marketing ToolkitChemical engineering, dealing with the loss of a loved one, finding out what my girlfriend wants to eat, and marketing to Generation Z (Gen Z). All are examples of things that are universally accepted as hard to do. …Sports8 min readSports8 min read
Published in Liquiditeam·PinnedWhy eSports is the Accidental Trailblazer of Digital InnovationAnd how sports teams can learn from them — “You are watching someone else play video games? You’ve entered new dimensions of nerdliness.” A small wave of shame trickles down my spine as my dad shuts the door and leaves the room. I whisper whatever 2011’s version of “boomer” might have been and eat another pringle. Despite this shame…Blockchain7 min readBlockchain7 min read
Dec 16, 2022The Top Web3-Friendly Platforms for Bloggers and WritersI’d like to take you back to a not-so-missed time. The year is 2003. You want to become the next big writer for a major media conglomerate. We will call it the Los Angeles Thymes. A major paper focused on Thyme and similar herbs. For weeks, you have been pitching…Web37 min readWeb37 min read
Published in Liquiditeam·Nov 21, 2022Gamification: The Key to Fan Engagement and LoyaltyWhen the NFL season is dialed in, my Sundays are reserved for anxiety, stress, chips and guacamole, and endless rants at my wife who has learned to just let me fizzle out. While I do love football and have a primary interest in seeing the Rams succeed — the anxiety…Gamification5 min readGamification5 min read
Published in Liquiditeam·Nov 14, 2022Liquidicast 21: Talking Shop - Regulations, NFT Royalties, and Our NFT BridgeThis episode of the Liquidicast, hosted by Ron, Thomas, and Jonas, is centered around the idea of interoperability, regulatory hurdles, and a few other topics within the attention economy in web3. From around the 8-minute mark, we get into NFT regulations and a chat about securities. …Blockchain1 min readBlockchain1 min read
Published in Liquiditeam·Oct 10, 2022Liquidicast 20: The Evolution of Web3 in Sports with Smit BajajThis episode of the Liquidicast features Thomas, Ron, and our guest Smit Bajaj, a thought leader, and writer who sits at the intersection of sports and web3. In this episode, we dive into themes ranging from NBA Top Shot, NFTs, DAOs, and fantasy sports to web3 consulting for sports brands. …Web31 min readWeb31 min read
Published in Liquiditeam·Sep 13, 2022Capturing the Nostalgia of Sports Rivalries with StarenaAn exciting new project emerges using Unyfy — I attended a German garden party a few weekends ago here in Stuttgart where I live and learned an interesting lesson on the gravity of sports fandom here in Germany. As an American ex-pat in Germany, I always heard of how much people love their sports. However, I was very…Sports3 min readSports3 min read
Sep 2, 2022Liquidicast 17: The Bridge Between Live Sports and Web3This episode of the Liquidicast, hosted by Ron, Thomas, and Jonas, covers some exciting topics related to live sports and web3 like redeemable NFTs, live event NFTs, and the concept of gamification within live sports and digital. We are sorry for the long pause between uploads but we are getting…Blockchain1 min readBlockchain1 min read
Published in Liquiditeam·Jul 1, 2022Liquidicast 16: The Melding of Sports and Technology with Rohn Malhotra of SportTechXThis episode of the Liquidicast features Thomas Euler, myself, and our awesome guest, Rohn Malhotra, one of the co-founders of SportTechX, a leading source for data & insights about SportsTech startups and the surrounding ecosystem. This podcast is all about the merging of two often times conflicting sectors: Sports and…Blockchain1 min readBlockchain1 min read
