How OBJ cultivated a brand that resonates with young audiences

How Odell Beckham Jr. Became the Most Popular NFL Player

Where does Odell Beckham Jr. rank on NFL top player lists?

Going into last season, CBS had Odell ranked at #10.

According to Bleacher Report, OBJ isn’t even in the top 14 at his position (wide receiver) going into the 2021 season. Perhaps slightly understandable because of his recent injury.


Chemical engineering, dealing with the loss of a loved one, finding out what my girlfriend wants to eat, and marketing to Generation Z (Gen Z). All are examples of things that are universally accepted as hard to do. …


a gaming keyboard close u p image
eSports digital business models are something to be learned from

“You are watching someone else play video games? You’ve entered new dimensions of nerdliness.”

A small wave of shame trickles down my spine as my dad shuts the door and leaves the room. I whisper whatever 2011’s version of “boomer” might have been and eat another pringle.

Despite this shame…


A LIQUIDITEAM-HOSTED PODCAST

This episode of the Liquidicast features Ron, Thomas, and Jonas — 3 members of the Liquiditeam as they break down the past, present, and future of NFTs.

They then talk about the recent product announcement within LT Fan Platform: Utility NFTs.

The feature allows platform operators to create and mint…


LIQUIDITEAM THOUGHT PIECE

A while ago, I interviewed John Haegele, a sports media veteran who carries an impressive resume from his time at the NFL,broadcast.com with Mark Cuban, Yahoo! Sports, and a bevy of consulting and advisory roles.

What started as an interesting trip down memory lane within sports and sports broadcasting, turned…


A LIQUIDITEAM-HOSTED PODCAST

This episode of the Liquidicast features Ron, Thomas, and Jonas — 3 members of the Liquiditeam as they talk about digital sponsorships in the world of sports.

From performance vs brand marketing to digital attribution, the gang talks about how we are creating a toolkit for teams, athletes, and brands to better activate sponsorships using sponsored tokens.

Natively available on the LT Fan Platform, this feature represents an exciting new iteration of digital sponsoring.

https://anchor.fm/liquiditeam/episodes/Liquidicast-08---A-new-approach-to-Digital-Sponsorships-in-LT-Fan-Platform-e16hm1e
https://open.spotify.com/episode/0E6wECGXofyo0p3Hi5NHdC?si=w69Xee2rRTuS19MOHxWqsA&dl_branch=1

Ron’s LinkedIn: https://www.linkedin.com/in/ronjaradat/

Thomas’ LinkedIn: https://www.linkedin.com/in/thomaseuler/

Jonas’ LinkedIn: https://www.linkedin.com/in/jonas-rubel-7abbb0158/

Find us at Liquiditeam

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Liquiditeam news

The success of any company comes down to the awesome and crucial early believers in what you are doing. Dennis Schröder was one of those believers when he decided to take a leap with us — and today, we are thrilled that he is going live with his DS17 Community…


A LIQUIDITEAM-HOSTED PODCAST

In this episode of the Liquidicast, Thomas and Ron are joined by Michael Browning, the co-founder and managing director at Fox Ellis Agency, a sports marketing and advertising agency based out of the Greater Boston area that is finding exciting ways to leverage blockchain technology with their impressive roster of…


To the OGs, I’m thankin’ you now
Was watchin’ you when you was pavin’ the ground
I copied your cadence, I mirrored your style
I studied the greats, I’m the greatest right now — J. Cole

Pour one out for the Attention Economy.

We now look to greener pastures with…


A LIQUIDITEAM-HOSTED PODCAST

In this episode of the Liquidicast, we got to talk to Paul Reed, who is the Vice President of Marketing at Medium Rare, the exciting company that helped launch the Rob Gronkowski and Golden State Warriors NFTs.

Paul brings some cool and extensive experience in the events realm and his…

Ron Jaradat

Digital Marketing Playmaker at Liquiditeam | Marketing and Copywriting insights at growthsnacking.com

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