Published in Liquiditeam·PinnedThe Utility NFT Classification GuideDefining a classification structure for utility NFTs — or NFTs 2.0 — A while ago, I interviewed John Haegele, a sports media veteran who carries an impressive resume from his time at the NFL,broadcast.com with Mark Cuban, Yahoo! Sports, and a bevy of consulting and advisory roles. What started as an interesting trip down memory lane within sports and sports broadcasting, turned…Blockchain7 min read
Published in Liquiditeam·PinnedThe Gen Z Sports Marketing ToolkitChemical engineering, dealing with the loss of a loved one, finding out what my girlfriend wants to eat, and marketing to Generation Z (Gen Z). All are examples of things that are universally accepted as hard to do. …Sports8 min read
Published in Liquiditeam·PinnedWhy eSports is the Accidental Trailblazer of Digital InnovationAnd how sports teams can learn from them — “You are watching someone else play video games? You’ve entered new dimensions of nerdliness.” A small wave of shame trickles down my spine as my dad shuts the door and leaves the room. I whisper whatever 2011’s version of “boomer” might have been and eat another pringle. Despite this shame…Blockchain7 min read
Published in Liquiditeam·Jul 1Liquidicast 16: The Melding of Sports and Technology with Rohn Malhotra of SportTechXThis episode of the Liquidicast features Thomas Euler, myself, and our awesome guest, Rohn Malhotra, one of the co-founders of SportTechX, a leading source for data & insights about SportsTech startups and the surrounding ecosystem. This podcast is all about the merging of two often times conflicting sectors: Sports and…Blockchain1 min read
Published in Liquiditeam·Jun 13Ask-Me-Anythings (AMAs): A Dangerous Yet Powerful ToolLiquiditeam Guides and Resources — The concept of an ask-me-anything (AMAs) was started back in the late 90s, largely within the romance/dating niche. We have since seen AMAs become a vital and effective part of the seller/buyer relationship. We haven’t really had this much access to brands that once seemed so elevated above the masses. …Ama3 min read
Published in Liquiditeam·Jun 1Liquidicast 16 — NFTs for Marketers, the Media and Web 3 Shortcomings with Fernando MexíaWe are joined by Fernando Mexía, Senior Director Digital Entertainment at Univision and avid web3 writer. We discuss what marketers and media companies are up to in the NFT space and web3 more broadly — and why they ought to take a more strategic approach than they currently do. Then…Blockchain1 min read
Published in Liquiditeam·May 10A Content Creator’s Guide to Web3 — Liquiditeam | Tokenizing FandomLiquiditeam Guides and Resources — Like most of my fellow non-tech graduates from university, it was a bit of a struggle to find a promising career path upon graduation. I spent the better part of a year launching my resume into the void of entry-level roles. …Blockchain7 min read
Published in Liquiditeam·May 9How to Customize Your LT Fan Platform AppLiquiditeam Resources and Guides — LT Fan Platform onboarding is an area we spend a lot of resources trying to optimize. To us, it makes sense. You create an account, log in to your new fan app, and are met with a blank canvas. An exciting challenge to some, a hurdle to others. So how…Blockchain1 min read
Published in Liquiditeam·May 4How to Boost Audience Engagement with AMAs, Votings, and IdeationsLiquiditeam Resources and Guides — Fan participation is the holy grail for creators. What I mean by that is that an engaged and rabid fan base is like a self-sustaining ecosystem with incredible potential. It’s actually the most distinguishable characteristic of Web2: A two-way road between creators and users. In LT Fan Platform, our goal…Lt Fan Platform2 min read
Published in Liquiditeam·Apr 6Liquidicast Ep. 15: Own Your Audience, Own Your MoneyThis episode of the Liquidicast features just Ron and Thomas and they decide to talk a little about growth strategies for digital creators. The prevailing theme of this sweet cast is about “Owning your audience, owning your money,” which is the general sentiment that once you can surpass platform reliance…Audience Engagement1 min read
