Chemical engineering, dealing with the loss of a loved one, finding out what my girlfriend wants to eat, and marketing to Generation Z (Gen Z). All are examples of things that are universally accepted as hard to do. …

And how sports teams can learn from them — “You are watching someone else play video games? You’ve entered new dimensions of nerdliness.” A small wave of shame trickles down my spine as my dad shuts the door and leaves the room. I whisper whatever 2011’s version of “boomer” might have been and eat another pringle. Despite this shame…

Unyfy Feature Update — I would like to paint a quick picture for you. It may sound familiar to some that are also traumatized by event marketing. You are planning a digital webinar or event and promote it to all of your subscribers, followers, etc. You wish to engage further following your event. You…

Unyfy Feature Update — “You’re watching someone else play video games?” This was an embarassing question my dad used to ask me when Twitch and streaming started to become popular. Well my dad would really shake his head at me now if he knew I enjoy watching videos of people opening trading card packs.

Unyfy Success Story — Stanglwirt, a hotel nestled in the Austrian alps is renowned for its luxury and hospitality, high profile guests, and importantly, their annual Weißwurstparty.

Unyfy Feature Update — “The Attention Economy Cold War” was a concept I wrote about which, summarized here, basically means that all apps, companies, brands, and even hobbies like sports are competing for our attention. While I have no soldier in this fight, I do think that the brands that deserve that attention are…

I was in a heated debate with some of my European counterparts about “attention” as an economic AND social utility. Huh? Too meta, Ron. Explain. Well, we are a culture of consumption. Smart phone scrolling, computers games, cable tv, streaming services, sports, live concerts and music, festivals, wine tastings, and…

Turn casuals into brand advocates with 5 strategies — “We work in 1-week sprints and all of our marketing and execution revolves around game-day,” remarked a very reputable head of marketing in the Bundesliga. Just thinking of having to rinse and repeat every week as your next opponent gets thrown on the docket made me want to have a…

I’d like to take you back to a not-so-missed time. The year is 2003. You want to become the next big writer for a major media conglomerate. We will call it the Los Angeles Thymes. A major paper focused on Thyme and similar herbs. For weeks, you have been pitching…