Ron Jaradat

May 3, 2021

7 min read

How OBJ cultivated a brand that resonates with young audiences

How Odell Beckham Jr. Became the Most Popular NFL Player

NFL athlete by day, influencer by night

How Odell Beckham Jr. Became the Most Popular NFL Player

Odell Beckham Jr. by the numbers

Credit: Morning Consult

Athlete branding as a means to reach Gen Z

credit: Giphy

Reverse engineering OBJs brand and content

1. Play/offensive rookie of the year

2. All press is good press baby

Credit: SB Nation

3. Fashion and lifestyle

https://twitter.com/obj/status/1126989790153285633

Closing Thoughts